The new mobile-friendly Google algorithm should give an extra ranking support for mobile-friendly sites in the search results of mobile.
Google has completely revealed the second form of the update. Google’s Webmaster Trends Analyst John Mueller reported on Twitter, saying, “The mobile changes mentioned are now fully rolled out.”
Google told us in early March that they are getting ready to boost mobile-friendly algorithm in May which has clearly finished rolling out.
This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As it was reported in March, Google said if your site is already mobile-friendly, there is no need to give this a thought, because “this update will not have any impact on you.”
As Google mobile-friendly algorithm is a page-by-page signal, so it may take time for Google to assess each page, because of which it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
One webmaster asked if this is “mobilegeddon 2,” and John Mueller responded, “No, not really.”
You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update.
If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and furthermore, check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.
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